In today’s shifting healthcare climate, technology is taking center stage. That’s because more and more patients are turning to technology to navigate the healthcare system. Fortunately, the industry …
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Steer Clear of These 4 Fatal CMO Mistakes
There’s no question that healthcare CMOs have a tough job. After all, these marketing leaders are expected to boost ROI, find meaningful ways to connect with patients, leverage emerging technology …
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Traffic Jam: 3 Simple Ways to Drive Users to Your Website
Most of us don’t like the idea of traffic—unless, of course, we’re talking about website traffic. After all, the more traffic you have on your website, the more likely you are to convert those …
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3 Reasons Event Marketing is a Must for Healthcare Brands
In today’s shifting healthcare climate, it’s critical for marketers to create authentic connections with patients. One of the most powerful ways to engage healthcare consumers is through event …
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Marketing Salaries are on the Rise
In this day and age, companies are willing to pay a pretty penny for marketing experts. According to new research from Orbit Media Studios, average salaries for all key marketing positions are on the …
Want to Engage Physicians? Send an Email!
A new study reveals that email is the preferred method of communication for medical providers. HealthLink Dimensions, a healthcare data solutions provider, polled 787 physicians, nurse practitioners …
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