The Institute of Healthcare Marketing
The Community of World-Class Healthcare Marketers
A new study reveals that email is the preferred method of communication for medical providers. HealthLink Dimensions, a healthcare data solutions provider, polled 787 physicians, nurse practitioners …
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This day and age, a professional blog is an essential tool for every business—and healthcare marketers are certainly not exempt. According to inbound marketing software provider HubSpot, B2B marketers …
Continue Reading about 3 Fail-Proof Ways to Boost Your Blog →
As an increasing number of consumers are taking charge of their healthcare, our industry is undergoing a dramatic shift. In this patient-centric era, it’s critical for healthcare marketers to identify …
Continue Reading about Find Your Audience: 5 Steps to Success →
As part of its ongoing national unified brand strategy, Ascension is taking on six new health system markets. The largest nonprofit health system in the U.S. and the world's largest Catholic health …
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If you didn’t make it to the 2017 Forrester B2B Conference this October, you missed out on some priceless advice from world-class B2B marketers. Fortunately, we’ve got you covered! Entitled …
Continue Reading about 3 Powerful Pieces of Advice Every Healthcare Marketer Needs to Know →
