The Institute of Healthcare Marketing
The Community of World-Class Healthcare Marketers
Do you have the sneaking suspicion that no one actually reads your blog? If so, you’re not alone. Many healthcare marketers find it incredibly frustrating that they put forth the time and effort to …
Continue Reading about 3 Simple Ways to Supercharge Your Blog →
Most of us cringe when we think about regifting a birthday or wedding present. It just seems like poor taste, right? Not always. When it comes to healthcare marketing content, regifting isn’t …
Continue Reading about Regifting Content: Give Old Text a New Twist →
In today’s patient-centric era, it’s critical for healthcare marketers to create authentic connections with their customers. One of the most effective ways to accomplish that is through experiential …
Continue Reading about The XM Factor: Create an Experience for Customers →
According to a patient experience study by GE and Prophet, a whopping 81% of consumers are not satisfied with healthcare experience. What about the few happy healthcare consumers? The study reveals …
Continue Reading about Can’t Get No Satisfaction: Closing the PE Gap →
As chief marketing executives are becoming more prominent at public companies, their salaries are also on the rise. According to a new study from Equilar, Chief Marketing Officers (CMOs) are …
Jeff Leo Herrmann, Founder and President of Madison, Michigan & Market, believes the definition of audience measurement needs to be expanded—and I couldn’t agree more. On Wikipedia, audience …
Continue Reading about Audience Measurement: A Definition Worth Expanding →
