Most of us cringe when we think about regifting a birthday or wedding present. It just seems like poor taste, right? Not always. When it comes to healthcare marketing content, regifting isn’t necessarily a bad thing.Look at it this way: If you’ve taken the time to craft some killer content, why only use it once? Those compelling healthcare articles, blogs, survey results and statistics could be repurposed for another audience.
For instance, let’s say you wrote an engaging blog targeting hospital administrators that proved to be highly effective. Instead of tucking that content away to gather dust in a file, why not give it a new spin and present it to physicians, nurses or another group of healthcare professionals?
On the flip side, you could repurpose content to target the same audience in a fresh way. For example, pull some of the most compelling healthcare stats from your latest blog and create an eye-catching infographic.
Yes, this means you’re offering the same audience the same information you’ve given them before—but you’re presenting the data in a unique, visually compelling way. It’s the gift that keeps on giving.
Looking for more ingenious content regifting ideas? Alex Rynn, Global Content Creator with LinkedIn, offers 20 Ways to Repurpose Your Content. Click here for the full story.